What type of branding is possible ?
Printing or embroidery are the most popular ways of branding. Depending upon the design we suggest the most suited technique. However one needs to remember that Halftone / Photographic images cannot be embroidered. Types of printing possible – 1. Pigment Printing – This is a water base method of printing which is possible only on white or light colour garments. Printing can be ironed upon. 2. Plastic Printing – This too is a water base method of printing on white or light colour garments. A thin film can be felt on the surface. Printing can be ironed upon. 3. White Opaque Water Base Printing (locally also termed as Khadi Printing.) – This was the age old method used to print on dark garments. It has a poor opacity. Printing can be ironed upon. 4. Plastisol Printing – Ideal to print on light/dark garments, has good opacity. There are special plastisol printing machines for this ink, fine letterings and alignments are easy to attain. This is the most popular technique of printing the world over. Printing cannot be ironed upon. 5. Lazor / Digital opaque printing on White or Light Garment – Brilliant reproduction of the design, the turnaround time too is very fast. Ideal technique of printing within a few hours. Nevertheless, the printing is Guaranteed to Fade with every wash. This technique is ideal for a single day event. 6. Lazor / Digital printing on Dark garments- Small quantities of dark garments or urgent requirements can be fulfilled by this method. Geometrical shaped designs are easily reproducible. Nevertheless, this method of printing works expensive and not suggested for large volumes. 7. Litho Transfer printing (sticker printing) – Ideal to print halftone designs and works very economical in large scale production. For small runs the development cost may constitute to a significant amount of the cost per piece of printing. Nevertheless the printing cannot be ironed upon. The edges may start fraying after a few washes. A thin film is formed on the garment. 8. Sublimation Printing – Printing is possible only on 100% Polyester garment. Excellent vibrancy of colours. Small runs of printing too is possible. Unlike transfer printing there are no development cost. The layer of ink cannot be felt. 9. Direct to garment printing- Also known as DTG printing, digital garment printing and inkjet to garment printing, is a process of printing on textiles and garments using specialized or modified inkjet technology. This technology is still at a very primarily stage and is evolving. Printing lacks vibrancy. 10. Rubberized Printing – Is a rubber based chemical, after printing on the garment the print area is heated from the reverse and the print swells out. 11. High Density printing : High density printing is done through a process of adding layers of ink on top of one another to create depth and 3D graphics. 12. Foil printing: Foil applications are a great way to add shine to your custom garments. Makes your t-shirt stand out with this special effect technique.Types of foil possible are gold, silver and brass. 13. Discharge printing : It is also called Extract Printing. This is a method of applying a design to dyed fabric by printing a colour – destroying agent such as chlorine or hydrosulphite, to bleach out a white or light pattern on the darker coloured ground. In colour discharge printing, a dye impervious to the bleaching agent is combined with it, producing a coloured design instead of white on the dyed ground. 14. Rotary printing: Images to be printed are curved around a cylinder. Large volumes of the same repeat printing such as the camouflage printing is attained through rotary printing. 15. Flock printing: It gives a velvet kind of a feel to print. After printing the gum onto the garment, flock powder (available in multi colours ) is sprinkled over the printed gum. Not a very popular way of printing on t-shirts Metallic and Shimmer Inks : Special effect printing with metallic and shimmer inks come in Silver and Gold colour options. These inks include glitters and shimmers formulated to produce dramatic effects with excellent durability.